![]() An alternative approach is to consider these various stages as overlapping, co-operative and iterative. ![]() They may be inappropriate for customers because of the separation of design from marketing and they may be slow to reach the market since each preceding stage must be complete before the next can begin. Products may be difficult to make, since manufacturing expertise only enters the process once the design has been finalised. The separation of expertise can result in problems. However, this approach has its drawbacks.
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June 2023
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